Happy Valley Half Marathon & 5K Sponsorship INFORMATION
Thank you for your interest in sponsoring the Happy Valley Half Marathon & 5k!
Please see below for all of the sponsorship benefits.
You can contact us at info@impactracingevents.com for questions about sponsorship or the event.
The Experience of a Season
The Happy Valley Half Marathon & 5K was built around one idea: give runners a race worth remembering. Set against the peak of New England's fall foliage, the course winds through some of the most scenic roads in Western Massachusetts before arriving at a finish line celebration featuring local breweries and food trucks.
This isn't just a race — it's a weekend destination. Runners come from across the region and stay for the full Happy Valley Half Marathon & 5K experience: the views, the community, and everything Northampton and the Pioneer Valley have to offer.
Supporting Easthampton High School Track & Field
This year, the Happy Valley Half Marathon & 5K is proud to direct proceeds toward launching the Track & Field and Cross Country programs at Easthampton High School from the ground up. We're funding track maintenance, equipment, uniforms, and everything the program needs to get off the ground. Your sponsorship helps young athletes in our community get a real shot at the sport we love.
Your Audience
Race sponsorships reach a uniquely engaged audience. Our runners and their families are active, health-conscious, and locally connected — and they notice and appreciate the brands that show up for their community.
Adults 25–55, with a roughly even gender split
Pioneer Valley locals plus out-of-town visitors staying for the weekend
Active consumers who invest in health, fitness, food, and experiences
Runners who live, work, and shop in the Western MA community
Every runner brings supporters to the finish line festival
Runners are active sharers — race day content spreads organically
More Than Just Race Day
Your brand doesn't just appear on race day. Sponsorship visibility builds over the months leading up to the event through email marketing, social media, registration platform promotion, and partner communications — giving you extended reach with a highly engaged audience.
Sponsorship Packages
We offer five tiers of sponsorship designed to fit a range of budgets and goals. All packages include recognition in our post-race cause communications and association with the Easthampton High School Track & Field launch.
Your brand receives maximum visibility across every touchpoint of the Happy Valley Half Marathon & 5K — from registration through race day and beyond.
- Logo on all race bibs (500+ runners)
- Logo on all event t-shirts
- Banner placement at start & finish
- Featured on website homepage
- Social media features (pre & post race)
- Email newsletter mentions
- 6 complimentary race entries
- Verbal recognition at start line
Top-tier visibility at the event itself with prominent branding throughout the course and finish line area.
- Logo on all event t-shirts
- Prominent course & finish signage
- Featured sponsor page on website
- 3 dedicated social media posts
- Email newsletter mention
- 4 complimentary race entries
- Verbal recognition at start line
Strong brand presence at the finish line and across digital channels, with the opportunity to engage runners and spectators directly.
- Logo on event t-shirts
- Finish line banner placement
- Table at finish festival
- Logo on website sponsors page
- 2 social media mentions
- 2 complimentary race entries
Digital recognition and community presence — a great entry point for local businesses looking to connect with the running community.
- Logo on website sponsors page
- Signage at finish festival
- 1 social media mention
- 1 complimentary race entry
Show your support for local youth athletics and the Pioneer Valley running community. Perfect for small businesses and community-minded organizations.
- Name listed on website
- Recognition in cause communications
- Social media shoutout
Let's Make It Happen
We'd love to find a sponsorship level that works for your goals. Packages can be customized — just reach out and we'll put something together.